TCA is a multi-line manufacturers’ representative organization specializing in electrical controls for the Northern California and Nevada area.
We are dedicated to structured growth through greater market penetration in our present geographical area with our current principals and by assuming responsibility for both new principals and new territories.
In order to preserve and enhance the economic stability of TCA now and in the future, we are committed to a philosophy of representing multi-principals to a broad customer base.It is our belief that a manufacturers’ representative is a career professional and has a mandate to serve the interests of both the customers and principals with the highest degree of professionalism achieved through continuing development, training, and study.
In 1991, TCA was formed to represent manufacturing companies serving the industrial base in motor and machine controls with an emphasis on state-of-the-art technology. There was a need for a new breed of local representation that required a high degree of engineering and marketing talent with an overall philosophy of customer service.
All too often rep organizations focus on the high accumulation of diverse lines for growth. They lose sight of their responsibilities to their customers and principals and concentrate on the "quick buck." TCA has a tight focus on a small elite line of products that are synergetic in nature. Much of its success is attributed to the emphasis on customer service. It is indeed important to explore new markets and increase the customer base, however, priority must be given to servicing existing clientele. Customers bestow a trust in you when they purchase your products. It is the responsibility of the rep to service their customers to the best of their ability. This is how customer loyalty is developed.
The factories TCA represents all have extensive R&D programs implemented to maintain their superiority with the rapid growth in technology and competition. Rep training is ongoing so customers can rely on the engineering expertise to keep their equipment in the fore front of technology and system reliability. Even so, as technology and competition continues to advance, less differential is seen in the product so it is imperative the product be set ahead of the competition by local support and service.
TCA has produced a steady growth since its conception. In the Summer of 1993, the office was moved to a larger facility with room for continued growth and support staff was added. The heart of the business is based on the computer and software specifically designed for reps in order processing, sales analysis, and sales/contact management.
Good distribution is crucial in an area as wide spread as is Northern California and Nevada. Distributor salesmen with well rounded product knowledge and a technical background are the most successful. TCA looks for distributors that have systems capabilities or have ongoing PLC business. Where distribution is not justified or they cannot compete, the vast mix of machine OEM's in the area are targeted.
This territory is unique to the rest of the country. You have the highly advanced personality of the Bay Area where marketing is much like any other large metropolitan area, less heavy industry. The North West and Central Valley requires a different approach. Customers here require a tight personal relationship along with extremely competitive pricing. A well balance mixture of distributors and selected direct OEM customers works the best. TCA discourages direct sales to the user base. Great emphasis is placed on a close relationship with the sales staffs of your loyal distributors and support is crucial. Continued distributor training is mandatory and end customer participation is encouraged .
Two major reason for TCA's success is its ability to change with the changing market and good customer service. For many years, California has thrived on the military and the lumber industry. We all know what has happened here. TCA has kept a constant growth curve by shifting to the growing number of new OEM's and the high visibility HVAC industry, and not to say enjoying the increase of new customers taken from the competition. Feedback from the field indicates that TCA is obtaining the excellent reputation it so strives for. Listening to your customer sounds simple -- and it is. Responding to customers needs for good products, good service, and good communications has been a major factor in TCA’s success.